Your Psychology of Marketing quick start, rapid results course will fast-track your understanding of the client/customer journey, so that you can fine-tune your services, products, and marketing to attract your ideal client or customer. In the end, you will understand how your ideal client/customer thinks which leads to attracting better clients, long retention and more income, ie., profits!

• Recognize the importance of psychology in marketing and advertising
• Explain Maslow’s hierarchy of needs and how it relates to marketing
• Describe the customer’s decision-making process and how marketing tactics are used to meet needs at each step of the process
• Select from a toolbox of proven, ethically sound psychological tactics that are commonly used to drive sales, brand, and meet the needs of customers
• Identify relevant psychological tactics that can meet your own customers’ needs at each stage of the decision-making process
• Plan your next steps to get started in implementing at least 3 tactics in your business