By the time you complete this course, you’ll be able to:

Identify the topics your audience wants to hear about so that you can tailor your content to their taste.

Use a process to diversify and repurpose your new and existing content to keep people coming back for more;

Identify tools and steps you can use to increase and broaden the reach of your content so that it gets in front of more of your target audience​;

Create a system for measuring the effectiveness of your content marketing​;

Decide on how you will create and produce engaging content consistently moving forward​.